What We Do

Strategic Development

• 30+ years developing marketing strategy focused on engaging consumers, including 20+ years in the automotive industry.
• Management includes large international companies, professional sports teams and small start-up organizations.
• Create ROI model and deliver additional profit to your bottom line.
• Develop promotional opportunities from the ground up focused on your specific strategy.

Sponsorship Evaluation, Negotiation, Contract

• Manage all aspects of consumer promotions from evaluating a property, negotiation for results, writing contracts, and developing a full activation plan.
• Observe corporate process and risk management beginning to end.
• Experience on both the client and sponsors’ selling side gives us a unique advantage.
• Relationships with corporate partners, venues, teams, leagues.

Event Management

• 30+ years creating experiential consumer marketing programs.
• Managed more than 1,000 events on a local, regional or national level.
• Expertise in sponsored events and creating owned events.
• Lead generation and database/CRM management.
• Sampling and consumer engagement.
• Complete digital, search optimization and mobile marketing capabilities.
• Cross promotion partnership and loyalty programs.
• Manage all purchasing for goods and services.
• Sweepstakes development, legal guidelines and fulfillment.

Grassroots Marketing

• Marketing campaigns that drives consumer behavior to sample and purchase at the event and/or retail level.
• Design, create, and execute integrated marketing programs that includes -- advertising, personal selling, PR, media, event marketing and sales promotions.
• Direct mail, email blasts, e-newsletters, social networking, and on-line promotional programs that drives consumers to point of purchase.
• Promotional programs that measure consumer participation and purchase through lead generation and database/CRM Management.

Mobile Marketing Tours

• Create an event marketing strategy that delivers and promotes your message, products, and services through a Mobile Marketing Tour.
• Design and construct Mobile Marketing Tour vehicle to your specifications that showcases your company at key locations and events.
• Event Management and trained on-site staff that will represent your products and services in a professional fashion.
• Implement Mobile Marketing tours that focuses on product demonstrations, product sampling and merchandise sales.
• Program management that will handle all sponsorship opportunities, tour logistics, event selections and site locations from beginning to end.

Digital & Sweepstakes

• Integrated digital campaigns that drives on-line consumer participation and activity increasing overall results.
• Web site design and promotional content development, lead generation, database/CRM management.
• Utilization of Social media platforms.
• On-line Sweepstakes development and content, legal guidelines and promotional fulfillment.

Guerilla & Street Teams

• Street teams that will take your product directly to the consumer in multiple key markets at any time.
• Program management and logistics on all guerilla activities including -- key market selection, events and locations.
• Product demonstrations, merchandising/sampling, lead generation and retail sales.

Integrating Promotions and Media

• Focus on working with your agency partner to create integrated plan between promotions and media strategy.
• Leverage media investment to build successful added value media opportunities.
• Media planning and buying, digital development and promotional integration.

• TV, Radio, Print
• Digital
• In-store POP
• On-site promotion

Retention

One of the key marketing elements in maintaining a profitable business. Southport’s priority is to create an integrated marketing strategy and promotional plan that ensures you the ability to acquire, retain and grow your customer base.

Results

We focus on bottom-line results – Creating, developing and executing programs based off your business vision, goals and objectives. We build promotional campaigns and programs that are centered on establishing a measurable system and ROI.

Revenue

The Ultimate goal. Southport will develop a solid integrated marketing plan that enables you to focus on your sales and marketing efforts in the areas with the greatest potential. As you build relationships with your customers that place a strong value on the products and services you deliver, we’re confident your revenues and profitability will increase as well.